Maybe you've heard the name or maybe for the thousandth time you saw a tweet or youtube comment that said the words: ''STAN LOONA''.
'LOOΠΔ' is the group everyone seems to be talking about.
If you're somewhat familiar with the k-pop scene Loona is a name that's commonly thrown around as one of the up-and-coming k-pop groups. So, who exactly is Loona?
To understand we need to back. All the way back to March of 2016. A company was formed by the name of BlockBerry Creative or BBC for short. Their objective to create the most unique girl group out there. The plan was every month or so a girl would be revealed as part of the group and then released a solo debut and this pattern would continue until there was 12 girls. There was an idea to bring together a group of remarkable people. A project like this had never been done before.
In October of 2016 Heejin the first girl was revealed along with her solo single album. From October to February 2017 Hyunjin, Haseul, Yeojin and Vivi. All debuted in a similar manner. They made up the subunit called ''1/3''. From May to July Jinsoul, Kim Lip and Choerry all had solo debuts and were formed in the subunit ''Odd Eye Circle''. From to November to March of 2018 Yves, Chuu, Go Won and finally the last girl of the puzzle Olivia Hye had solo debuts and were in the final subunit ''Yyxy''. Olivia by the way holds the record for the shortest trainee period ever, she was a trainee for one day and the very next day she debuted. Isn't that crazy? While the rest of Loona was promoting, she was still a regular high school girl. She said she remembered watching Heejin and Hyunjin on tv and now they're in a group together.
'LOOΠΔ' is the most ambitious project, in k-pop history.
There's something special about the Loona sound, something that attracts people to it. Loona stands as a breath of fresh air. Loona was built on the concept of being experimental, built with the idea that each of the 12 girls in each of the three subunits had their own particular sound and genre. So you can't classify Loona as a whole into a genre, because they had no genre but at the same time they encompass all genres. First, Loona is primarily a piece of art. In your brain you know you're watching a k-pop but also it feels like you're watching something entirely different. Something nostalgic from a world that doesn't exist. Some... alternate reality from a parellel universe. Well not only is Loona a girl group but they're all protagonists in the sci-fi universe known as the ''LOONAVERSE''.

The Loonaverse is told primarily through music videos. With each music video we follow a central plot or story that is advanced through each sequential music video. Think like a tv series with multiple seasons and episodes or movies of the Marvel Universe. Pretty much the same thing just think of Loona as like the avengers of k-pop. One important detail is that the Loonaverse shares many parellels with the Bible. Like the creation of earth and exile of eden but ultimately it's a story of 12 girls in three different worlds and their journey to find each other.
THE LOONAVERSE
The story starts out with our first girl: Jeon Heejin. Here we witnessed the creation of the Loonaverse. In the beginning, was the earth, and the earth was without color and black and white was on the face of the deep. And it was said let there be colors and there was colors. Now colors play a central theme in Loona. Vivid the first music video. Essentially marks the creation of the Loona universe. As the story progresses Heejin is joined by Hyunjin, Haseul, Vivi and Yeojin. Just normal high school age girls who sing about high school stuff like friends, dreams and high school crushes. Except Vivi, Vivi is actually an android from Hong Kong and together minus Yeojin gets lost in the story. They all make up the group Loona 1/3.
(https://youtu.be/-FCYE87P5L0)
While in Hong Kong Vivi meets a strange girl from a different world here we're introduced to the second world of the story: Odd Eye Circle, Kim Lip and Jinsoul. Two girls with special abilities who are traveling to earth for something, but what we learned that Kim Lip has the ability of superhuman speed Jinsoul the ability of teleportation. Both of them possess what's called an odd eye. Which grants the user the ability to travel between worlds. There is one more girl though, Choerry. Who actually seems to be the most important member and the key to the whole story. Choerry is just a normal girl from earth. However through the guidance of Jinsoul and a mysterious figure. She's transported to another world. This mysterious figure is revealed to be another Choerry acting as a guide to help Choerry on her mission. She finally joins Kim Lip and Jinsoul to accomplish her mission. And, what exactly is their mission? It's simple... To gather Loona.
Which brings us to our third world, Eden. Eden is a beautiful utopian world, where everything is perfect or is it? In Eden is the group Yyxy. Her resides another Yves, along with her friends Chuu and Go Won. Together they learn the true nature of the forbidden fruit and as an act of rebellion against gd and desiring to knowledge and the truth. All the girls partake of the fruit and are thus cast out of Eden. All except one girl, Olivia Hye. The last member of Loona. Left alone in this dark and dreary world. And then it happened: Hi High.
(https://youtu.be/846cjX0ZTrk)
All this planning for one single event: Hi High is the single most elaborate, most ambitious music video ever made.
As it begins Odd Eye Circle scours the vast reaches of the earth. Their objective to unite the girls and together break this curse which has been placed on the earth an infinite time loop. Choerry finds the first girl: Hyunjin. Kim lip finds Heejin, giving us the union 1/3 and Odd Eye Circle. They are then joined Yyxy. Which gives us 11 girls. Odd Eye Circle gathers together for one last heroic mission find Olivia Hye. As we hit the climax of the song Olivia stands at the edge of the world. Overlooking what will become her fate and as Yves tempted Adam before, Yves watches Olivia from below. Olivia takes a leap of faith portakes of the blood plum and makes her descent to earth. And now, Loona is finally complete and together they all fly high. And that is a LOONAVERSE.